MarkAnthony Ball, lifestyle creator

Nice to meet you!

Hello, my name is MarkAnthony (like the singer, but not) and I am a UGC Creator for the lifestyle (travel, fashion, "men's beauty") niche. I have developed a passion for content creation over the past few years and strive to create content that reflects my passion for all things beauty related.

My work has been featured in a wide range of publications and I have had the opportunity to work with a diverse range of clients to date.

Get in Touch!

Minimalistic Woman Two Face Illustration

Minimalist One Line Continuous Drawing of Butterfly Element

User-generated content (UGC) refers to any type of content created by regular users, rather than official sources. It is often found in online forums, social networks, review sites and other platforms where users can express their opinions, share their experiences or create their own content. UGC is considered valuable for companies and organizations, as it can provide insights into customers and increase brand awareness and engagement.

What is UGC?

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Why UGC?

UGC is often seen as more authentic and credible than content produced by a brand. Because it is created by real people who have actually used the product or service, UGC can be more trustworthy than content produced by a marketing team.

Furthermore, it gives the ability for companies to tap into a large, engaged audience on social media platforms. This can help increase brand visibility, reach new customers, and build relationships with existing customers.

92% of consumers turn to people they know for referrals above any other source

Millennials trust UGC 50% more than original content generated by the brands

UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average

Consumers find UGC 9.8x more impactful than influencer content when making a purchase decision

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